Apricity Consulting — Services & Pricing

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A free Discovery Conversation.

Thirty minutes, no pitch — just connection. Bring your real questions about pricing, positioning, or the parts that feel stuck. Useful whether or not you become a client.

Free

Quick starts

One helpful thing, under $150.

Small, fixed-scope projects for founders who want one thing done well without committing to a full package. Each is pre-scoped and capped — at the same $35/hr rate, the price never goes over $150.

Show Up Online

Get your social presence looking like a real business.

Instagram + Facebook profile setup / refresh — bio, highlight covers, profile photo, link
Link-in-bio / Linktree setup

Up to 4 hrs · $140

First Impression

The basics that make you look established.

Business card design — print-ready, front & back
Email signature design

Up to 4 hrs · $140

Find Your Words

Say what you do clearly and confidently.

Bio / "About" copy
Elevator pitch, one-liner & tagline

Up to 3 hrs · $105

Website Check

A second set of eyes on the site you already have.

Page-by-page written website feedback audit
Google Business Profile setup

Up to 4 hrs · $140

Know Your Market

A quick read on where you stand.

Competitor snapshot — 3 competitors
One-page SWOT

Up to 4 hrs · $140

The Bundles

Built for the moment you're in.

Grouped engagements for the most common stages of building a business — each still billed at $35/hr. The figures below are the typical total for the full package; your exact scope is confirmed in writing first.

The Brand Starter

For founders establishing their identity for the first time.

$1,680

~48 hrs · $35/hr

Brand identity & positioning
Market positioning & competitive analysis
Social media development
Content creation (starter set)
Customer discovery & personas

Best for: a new business that needs to look and sound like itself before going public.

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The Launch Plan

For founders ready to take a product or service to market.

$3,325

~95 hrs · $35/hr

Go-to-market strategy
Marketing plan
Social media strategy & management
Website design & development + e-commerce setup
Pricing strategy
Customer journey mapping

Best for: turning a finished idea into a live, sellable offer with a plan behind it.

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The Investor Ready Package

Investor Ready

For founders preparing to raise, pitch, or seek funding.

$3,150

~90 hrs · $35/hr

Business strategy / strategic planning
Financial analysis & modeling
Budgeting & forecasting
Funding / investor readiness & pitch decks
SWOT analysis
Market & industry research

Best for: getting the numbers, story, and strategy tight enough to put in front of investors.

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The Flagship

Build Something Beautiful

The full partnership — a consultant in your corner across the whole business.

$1,120

per month · ~32 hrs · $35/hr

Best for: a founder building for the long term who wants one trusted partner instead of piecing it together.

Build it with me

Strategy & operations
Financial planning & modeling
Marketing & brand
Web & technology
Sales & growth
People & HR
Market & customer research
Scope & rhythm set together to fit how you work

À la carte

Pick exactly what you need.

Every service stands on its own and can be added to any package — all billed at $35/hr. The hours and totals below are typical estimates; your exact scope is confirmed in writing before work begins.

Strategy & Operations

Business strategy / strategic planning10–20 hrs

$350–$700

Operations & process improvement8–16 hrs

$280–$560

Business process analysis6–12 hrs

$210–$420

Supply chain & logistics10–20 hrs

$350–$700

Project / program management5–15 hrs

$175–$525

New product / new market exploration12–25 hrs

$420–$875

Strategic decision support4–10 hrs

$140–$350

Financial

Financial analysis & modeling10–20 hrs

$350–$700

Budgeting & forecasting6–12 hrs

$210–$420

Pricing strategy5–10 hrs

$175–$350

Funding / investor readiness & pitch decks12–25 hrs

$420–$875

Risk & Compliance

Risk assessment & management6–12 hrs

$210–$420

Regulatory & legal compliance research5–10 hrs

$175–$350

SWOT analysis3–6 hrs

$105–$210

Marketing & Brand

Brand identity & positioning10–20 hrs

$350–$700

Social media strategy & management8–16 hrs/mo

$280–$560/mo

Social media development6–12 hrs

$210–$420

Content creation4–10 hrs/batch

$140–$350

SEO / SEM / digital advertising6–14 hrs

$210–$490

Email marketing & funnels6–12 hrs

$210–$420

Public relations5–12 hrs

$175–$420

Market positioning & competitive analysis6–12 hrs

$210–$420

Marketing plans8–16 hrs

$280–$560

Web & Technology

Website design & development15–35 hrs

$525–$1,225

E-commerce setup10–20 hrs

$350–$700

Sales & Growth

Sales strategy & process6–12 hrs

$210–$420

Lead generation5–12 hrs

$175–$420

Customer retention / loyalty programs5–10 hrs

$175–$350

Partnership & business development6–12 hrs

$210–$420

Go-to-market strategy8–16 hrs

$280–$560

People & HR

Recruiting & talent acquisition5–12 hrs

$175–$420

HR handbooks6–12 hrs

$210–$420

Training & development5–12 hrs

$175–$420

Compensation & benefits design5–10 hrs

$175–$350

Performance management resources4–8 hrs

$140–$280

Market & Customer Research

Market research8–16 hrs

$280–$560

Industry research6–12 hrs

$210–$420

Customer discovery & personas6–12 hrs

$210–$420

User experience (UX) research8–16 hrs

$280–$560

Surveys, focus groups, interviews8–20 hrs

$280–$700

Survey analysis4–10 hrs

$140–$350

Customer journey mapping5–10 hrs

$175–$350

All estimates are typical ranges, confirmed in writing before work begins. Every package is customizable — if you don't see your exact need, bring it to the Discovery Conversation.

No mystery pricing

Let's find the right fit.

Start with a free 30-minute Discovery Conversation. We'll shape the real scope together — written quote, defined deliverables, a clear payment schedule.

Book a discovery call